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Can a good search presence improve an offline marketing campaign’s results? You may be surprised to hear … ABSOLUTELY! Offline and search campaigns are actually very symbiotic in nature. See the proof abreviated in graphical form below but also be sure to check out the full. The Cudos:The study was commissioned by and was performed by. It was titled. Check it out! Our industry needs more of these studies performed. Google. Yahoo ermmm MSN … please step up! The Interpretation:The findings suggest that 37% of online users perform searches as a result of something they saw on television. 36% as a result of word of mouth or friend’s recommendations. 30% from magazine and newspaper ads and much more. This is significant. Essentially it means that employing search in your overall marketing strategy increases the effectiveness of each and every marketing medium used and not just offline media. That might be worth repeating. “employing search in your overall marketing strategy increases the effectiveness of each marketing medium used …” Hello agencies … are you seeing this? Search has a crucial role in the marketing mix of virtually any campaign. Gord Hotchkiss … maybe this will help convince agencies of the value of search (see Gord’s posting on SearchInsider titled ). In fact this is such an important point. I’ll post later this week on precisely how search fits into the marketing mix. This graph helps to tell us the relative prioritization of terms we should be targeting with search to complement the offline campaign. Its rather obvious but companies need to ensure they appear for any and all terms relating to their business name(s) product names of products being advertised and company slogans. As iProspect alludes to in the study … it also means all companies should prominently displays their domains in their advertising. This graph suggests that some media are better at driving sales through search than others. Presumably those media at the top of this chart drive a more qualified user. All in all tremendous cudos to our friends at for performing this study. The industry certainly needs more like this one. To those of you who do not necessarily buy into the concept that social media can generate significant business (erm Dave (TheGypsy) with his latest volley at ) consider that Word of Mouth/Friend’s References are often a big part of the social media effort. Ohhh … and look at those numbers. search appears to be the only media that can improve the effectiveness of every other media in the marketing mix Oh. I’m sorry did you ring? It seems I have some more to consider as always. I did see the research on WOM being the number one ‘qualifier’ - hadn’t connected the dots as such though. Thank you Jeff — for the significant commentary you provided on the JupiterResearch study that we at iProspect recent sponsored and published. For us the key takeaway from its findings is that those individuals departments and/or agencies that are responsible for offline channels need to work in coordination with those individuals departments and/or agencies that are responsible for search marketing in order to net the maximum return from ALL channels. Left in isolation each channel will under-perform those channels which are integrated. For those of your readers who may be interested in any of the other research studies that we published during 2007 and over the last several years they can feel free to acces download and share them at no charge (don’t even have to fill out a form) here: But there’s a couple of ways of looking at this; are these logos simply not memorable enough or are they less relevant than keywords? For people like Nike. Apple and Ford their names will be huge drivers of organic traffic. I should imagine… @ theGypsy - and I’ll not give up on convicing you of the value of social media until you concede @ Bill - no thank you! What a fantastic study with far reaching implications. I do believe that most in the industry still do not have a good enough conceptual understanding of the role of search in the marketing mix. @ Wayne - interesting perspective Wayne. I look at this slightly differently though the truth is almost always somewhere in the middle. My belief is that they resort to searching for slogans only after they fail to recall the company or product name. […] between creative and directive media is crucial. As I alluded to in my previous posting If You’re Going To Advertise Offline … Make Sure You’re Well Represented on Search Engines! … its true. Search has the ability to improve the effectiveness of every other type of […]

Forex Groups - Tips on Trading

Related article:
http://www.searchenginepeople.com/blog/if-youre-going-to-advertise-offline-make-sure-youre-well-represented-on-search-engines.html

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Can a good search presence improve an offline marketing campaign’s results? You may be surprised to hear … ABSOLUTELY! Offline and search campaigns are actually very symbiotic in nature. See the proof abreviated in graphical form below but also be sure to check out the full. The Cudos:The study was commissioned by and was performed by. It was titled. Check it out! Our industry needs more of these studies performed. Google. Yahoo ermmm MSN … please step up! The Interpretation:The findings suggest that 37% of online users perform searches as a result of something they saw on television. 36% as a result of word of mouth or friend’s recommendations. 30% from magazine and newspaper ads and much more. This is significant. Essentially it means that employing search in your overall marketing strategy increases the effectiveness of each and every marketing medium used and not just offline media. That might be worth repeating. “employing search in your overall marketing strategy increases the effectiveness of each marketing medium used …” Hello agencies … are you seeing this? Search has a crucial role in the marketing mix of virtually any campaign. Gord Hotchkiss … maybe this will help convince agencies of the value of search (see Gord’s posting on SearchInsider titled ). In fact this is such an important point. I’ll post later this week on precisely how search fits into the marketing mix. This graph helps to tell us the relative prioritization of terms we should be targeting with search to complement the offline campaign. Its rather obvious but companies need to ensure they appear for any and all terms relating to their business name(s) product names of products being advertised and company slogans. As iProspect alludes to in the study … it also means all companies should prominently displays their domains in their advertising. This graph suggests that some media are better at driving sales through search than others. Presumably those media at the top of this chart drive a more qualified user. All in all tremendous cudos to our friends at for performing this study. The industry certainly needs more like this one. To those of you who do not necessarily buy into the concept that social media can generate significant business (erm Dave (TheGypsy) with his latest volley at ) consider that Word of Mouth/Friend’s References are often a big part of the social media effort. Ohhh … and look at those numbers. search appears to be the only media that can improve the effectiveness of every other media in the marketing mix Oh. I’m sorry did you ring? It seems I have some more to consider as always. I did see the research on WOM being the number one ‘qualifier’ - hadn’t connected the dots as such though. Thank you Jeff — for the significant commentary you provided on the JupiterResearch study that we at iProspect recent sponsored and published. For us the key takeaway from its findings is that those individuals departments and/or agencies that are responsible for offline channels need to work in coordination with those individuals departments and/or agencies that are responsible for search marketing in order to net the maximum return from ALL channels. Left in isolation each channel will under-perform those channels which are integrated. For those of your readers who may be interested in any of the other research studies that we published during 2007 and over the last several years they can feel free to acces download and share them at no charge (don’t even have to fill out a form) here: But there’s a couple of ways of looking at this; are these logos simply not memorable enough or are they less relevant than keywords? For people like Nike. Apple and Ford their names will be huge drivers of organic traffic. I should imagine… @ theGypsy - and I’ll not give up on convicing you of the value of social media until you concede @ Bill - no thank you! What a fantastic study with far reaching implications. I do believe that most in the industry still do not have a good enough conceptual understanding of the role of search in the marketing mix. @ Wayne - interesting perspective Wayne. I look at this slightly differently though the truth is almost always somewhere in the middle. My belief is that they resort to searching for slogans only after they fail to recall the company or product name. […] between creative and directive media is crucial. As I alluded to in my previous posting If You’re Going To Advertise Offline … Make Sure You’re Well Represented on Search Engines! … its true. Search has the ability to improve the effectiveness of every other type of […]

Forex Groups - Tips on Trading

Related article:
http://www.searchenginepeople.com/blog/if-youre-going-to-advertise-offline-make-sure-youre-well-represented-on-search-engines.html

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Can a good search presence improve an offline marketing campaign’s results? You may be surprised to hear … ABSOLUTELY! Offline and search campaigns are actually very symbiotic in nature. See the proof abreviated in graphical form below but also be sure to check out the full. The Cudos:The study was commissioned by and was performed by. It was titled. Check it out! Our industry needs more of these studies performed. Google. Yahoo ermmm MSN … please step up! The Interpretation:The findings suggest that 37% of online users perform searches as a result of something they saw on television. 36% as a result of word of mouth or friend’s recommendations. 30% from magazine and newspaper ads and much more. This is significant. Essentially it means that employing search in your overall marketing strategy increases the effectiveness of each and every marketing medium used and not just offline media. That might be worth repeating. “employing search in your overall marketing strategy increases the effectiveness of each marketing medium used …” Hello agencies … are you seeing this? Search has a crucial role in the marketing mix of virtually any campaign. Gord Hotchkiss … maybe this will help convince agencies of the value of search (see Gord’s posting on SearchInsider titled ). In fact this is such an important point. I’ll post later this week on precisely how search fits into the marketing mix. This graph helps to tell us the relative prioritization of terms we should be targeting with search to complement the offline campaign. Its rather obvious but companies need to ensure they appear for any and all terms relating to their business name(s) product names of products being advertised and company slogans. As iProspect alludes to in the study … it also means all companies should prominently displays their domains in their advertising. This graph suggests that some media are better at driving sales through search than others. Presumably those media at the top of this chart drive a more qualified user. All in all tremendous cudos to our friends at for performing this study. The industry certainly needs more like this one. To those of you who do not necessarily buy into the concept that social media can generate significant business (erm Dave (TheGypsy) with his latest volley at ) consider that Word of Mouth/Friend’s References are often a big part of the social media effort. Ohhh … and look at those numbers. search appears to be the only media that can improve the effectiveness of every other media in the marketing mix Oh. I’m sorry did you ring? It seems I have some more to consider as always. I did see the research on WOM being the number one ‘qualifier’ - hadn’t connected the dots as such though. Thank you Jeff — for the significant commentary you provided on the JupiterResearch study that we at iProspect recent sponsored and published. For us the key takeaway from its findings is that those individuals departments and/or agencies that are responsible for offline channels need to work in coordination with those individuals departments and/or agencies that are responsible for search marketing in order to net the maximum return from ALL channels. Left in isolation each channel will under-perform those channels which are integrated. For those of your readers who may be interested in any of the other research studies that we published during 2007 and over the last several years they can feel free to acces download and share them at no charge (don’t even have to fill out a form) here: But there’s a couple of ways of looking at this; are these logos simply not memorable enough or are they less relevant than keywords? For people like Nike. Apple and Ford their names will be huge drivers of organic traffic. I should imagine… @ theGypsy - and I’ll not give up on convicing you of the value of social media until you concede @ Bill - no thank you! What a fantastic study with far reaching implications. I do believe that most in the industry still do not have a good enough conceptual understanding of the role of search in the marketing mix. @ Wayne - interesting perspective Wayne. I look at this slightly differently though the truth is almost always somewhere in the middle. My belief is that they resort to searching for slogans only after they fail to recall the company or product name. […] between creative and directive media is crucial. As I alluded to in my previous posting If You’re Going To Advertise Offline … Make Sure You’re Well Represented on Search Engines! … its true. Search has the ability to improve the effectiveness of every other type of […]

Forex Groups - Tips on Trading

Related article:
http://www.searchenginepeople.com/blog/if-youre-going-to-advertise-offline-make-sure-youre-well-represented-on-search-engines.html

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Can a good search presence improve an offline marketing campaign’s results? You may be surprised to hear … ABSOLUTELY! Offline and search campaigns are actually very symbiotic in nature. See the proof abreviated in graphical form below but also be sure to check out the full. The Cudos:The study was commissioned by and was performed by. It was titled. Check it out! Our industry needs more of these studies performed. Google. Yahoo ermmm MSN … please step up! The Interpretation:The findings suggest that 37% of online users perform searches as a result of something they saw on television. 36% as a result of word of mouth or friend’s recommendations. 30% from magazine and newspaper ads and much more. This is significant. Essentially it means that employing search in your overall marketing strategy increases the effectiveness of each and every marketing medium used and not just offline media. That might be worth repeating. “employing search in your overall marketing strategy increases the effectiveness of each marketing medium used …” Hello agencies … are you seeing this? Search has a crucial role in the marketing mix of virtually any campaign. Gord Hotchkiss … maybe this will help convince agencies of the value of search (see Gord’s posting on SearchInsider titled ). In fact this is such an important point. I’ll post later this week on precisely how search fits into the marketing mix. This graph helps to tell us the relative prioritization of terms we should be targeting with search to complement the offline campaign. Its rather obvious but companies need to ensure they appear for any and all terms relating to their business name(s) product names of products being advertised and company slogans. As iProspect alludes to in the study … it also means all companies should prominently displays their domains in their advertising. This graph suggests that some media are better at driving sales through search than others. Presumably those media at the top of this chart drive a more qualified user. All in all tremendous cudos to our friends at for performing this study. The industry certainly needs more like this one. To those of you who do not necessarily buy into the concept that social media can generate significant business (erm Dave (TheGypsy) with his latest volley at ) consider that Word of Mouth/Friend’s References are often a big part of the social media effort. Ohhh … and look at those numbers. search appears to be the only media that can improve the effectiveness of every other media in the marketing mix Oh. I’m sorry did you ring? It seems I have some more to consider as always. I did see the research on WOM being the number one ‘qualifier’ - hadn’t connected the dots as such though. Thank you Jeff — for the significant commentary you provided on the JupiterResearch study that we at iProspect recent sponsored and published. For us the key takeaway from its findings is that those individuals departments and/or agencies that are responsible for offline channels need to work in coordination with those individuals departments and/or agencies that are responsible for search marketing in order to net the maximum return from ALL channels. Left in isolation each channel will under-perform those channels which are integrated. For those of your readers who may be interested in any of the other research studies that we published during 2007 and over the last several years they can feel free to acces download and share them at no charge (don’t even have to fill out a form) here: But there’s a couple of ways of looking at this; are these logos simply not memorable enough or are they less relevant than keywords? For people like Nike. Apple and Ford their names will be huge drivers of organic traffic. I should imagine… @ theGypsy - and I’ll not give up on convicing you of the value of social media until you concede @ Bill - no thank you! What a fantastic study with far reaching implications. I do believe that most in the industry still do not have a good enough conceptual understanding of the role of search in the marketing mix. @ Wayne - interesting perspective Wayne. I look at this slightly differently though the truth is almost always somewhere in the middle. My belief is that they resort to searching for slogans only after they fail to recall the company or product name. […] between creative and directive media is crucial. As I alluded to in my previous posting If You’re Going To Advertise Offline … Make Sure You’re Well Represented on Search Engines! … its true. Search has the ability to improve the effectiveness of every other type of […]

Forex Groups - Tips on Trading

Related article:
http://www.searchenginepeople.com/blog/if-youre-going-to-advertise-offline-make-sure-youre-well-represented-on-search-engines.html

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Can a good search presence improve an offline marketing campaign’s results? You may be surprised to hear … ABSOLUTELY! Offline and search campaigns are actually very symbiotic in nature. See the proof abreviated in graphical form below but also be sure to check out the full. The Cudos:The study was commissioned by and was performed by. It was titled. Check it out! Our industry needs more of these studies performed. Google. Yahoo ermmm MSN … please step up! The Interpretation:The findings suggest that 37% of online users perform searches as a result of something they saw on television. 36% as a result of word of mouth or friend’s recommendations. 30% from magazine and newspaper ads and much more. This is significant. Essentially it means that employing search in your overall marketing strategy increases the effectiveness of each and every marketing medium used and not just offline media. That might be worth repeating. “employing search in your overall marketing strategy increases the effectiveness of each marketing medium used …” Hello agencies … are you seeing this? Search has a crucial role in the marketing mix of virtually any campaign. Gord Hotchkiss … maybe this will help convince agencies of the value of search (see Gord’s posting on SearchInsider titled ). In fact this is such an important point. I’ll post later this week on precisely how search fits into the marketing mix. This graph helps to tell us the relative prioritization of terms we should be targeting with search to complement the offline campaign. Its rather obvious but companies need to ensure they appear for any and all terms relating to their business name(s) product names of products being advertised and company slogans. As iProspect alludes to in the study … it also means all companies should prominently displays their domains in their advertising. This graph suggests that some media are better at driving sales through search than others. Presumably those media at the top of this chart drive a more qualified user. All in all tremendous cudos to our friends at for performing this study. The industry certainly needs more like this one. To those of you who do not necessarily buy into the concept that social media can generate significant business (erm Dave (TheGypsy) with his latest volley at ) consider that Word of Mouth/Friend’s References are often a big part of the social media effort. Ohhh … and look at those numbers. search appears to be the only media that can improve the effectiveness of every other media in the marketing mix Oh. I’m sorry did you ring? It seems I have some more to consider as always. I did see the research on WOM being the number one ‘qualifier’ - hadn’t connected the dots as such though. Thank you Jeff — for the significant commentary you provided on the JupiterResearch study that we at iProspect recent sponsored and published. For us the key takeaway from its findings is that those individuals departments and/or agencies that are responsible for offline channels need to work in coordination with those individuals departments and/or agencies that are responsible for search marketing in order to net the maximum return from ALL channels. Left in isolation each channel will under-perform those channels which are integrated. For those of your readers who may be interested in any of the other research studies that we published during 2007 and over the last several years they can feel free to acces download and share them at no charge (don’t even have to fill out a form) here: But there’s a couple of ways of looking at this; are these logos simply not memorable enough or are they less relevant than keywords? For people like Nike. Apple and Ford their names will be huge drivers of organic traffic. I should imagine… @ theGypsy - and I’ll not give up on convicing you of the value of social media until you concede @ Bill - no thank you! What a fantastic study with far reaching implications. I do believe that most in the industry still do not have a good enough conceptual understanding of the role of search in the marketing mix. @ Wayne - interesting perspective Wayne. I look at this slightly differently though the truth is almost always somewhere in the middle. My belief is that they resort to searching for slogans only after they fail to recall the company or product name. […] between creative and directive media is crucial. As I alluded to in my previous posting If You’re Going To Advertise Offline … Make Sure You’re Well Represented on Search Engines! … its true. Search has the ability to improve the effectiveness of every other type of […]

Forex Groups - Tips on Trading

Related article:
http://www.searchenginepeople.com/blog/if-youre-going-to-advertise-offline-make-sure-youre-well-represented-on-search-engines.html

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For the past six or seven years one of the most dominant factors in determining page or document placement has been an evaluation of incoming links. Google pioneered the method known as Pagerank in its original algorithm and has refined it ever since. The recent move over Pagerank revaluations might provide SEOs a broader hint at changes happening behind the scenes at Google and other major search engines. While unintended. Google might be signaling a step away from Pagerank as a primary means of recommendation and valuation. A alter away from link based scoring methods would be an enormous step for Google to make however looking at the evolution of the Internet it is a logical step to make. Information transmitted over the Internet is changing rapidly as are user-habits. While it ordain continue to be a primarily text based medium today’s Internet infrastructure allows easier access to a multiplicity of register types and formats many of which are not conducive to the link-loving Google grew up on. Predictably user-habits are changing as rapidly as improved technology or interactivity allows them to. Perhaps the most prescient example is the social network revolution currently being fronted by Facebook and MySpace. Internet users are beginning to use their social networks as web-portals the same way they once used Google and Yahoo!. Social networks are all about linkage however many if not most links found within social networks are useless from a search ranking perspective. These two factors combined with the anticipated expansion of Google’s reach into the cellular phone market and a few recent patent applications lead me to speculate Google is radically reworking its primary ranking algorithms. Relevance and location are in links are likely on their way out. Two Google patents particularly pertaining to the relevance of location are and. Both outline how Google uses information drawn from various sources including files shared amongst Google Earth users to figure out which documents might be most relevant to unique users. These scoring methods demonstrate a movement away from algorithmic assumptions made through link-analysis placing greater weight on objective comment from users. Another patent shows how Google is paying more attention to the intent of its users than it did the intent of place designers or search marketers. By tracking and matching similar keyword searches. Google is trying to anticipate the information needs of its users over the recommendations of web designers and search marketers as expressed in placed links. Google’s movement away from link-based SERPs can also be seen in its graphic interface and in the result-sets returned to searchers. Over the past year. explore has experimented with several means of delivering information and search results to its users. Far from the basic blank face Google has long displayed users are now searching Google interfaces that resemble news and information portals. The iGoogle homepage is the most stark example. Attempts at the personalization and “Univesalization” SERPs two others. Google and the other major search engines are bringing more information into search results from a wider variety of sources. As those results begin to better reflect what each individual searcher is seeking the means and methods of ranking those results are shifting. SEOs should be looking for ways to vastly improve each document they bring home the bacon on from a user experience perspective. Knowing Google tracks the movements of search-users from query to completion. SEOs should think about how Google perceives the paths taken by each site-visitor as they extract information from any given document. Links will continue to provide pathways for search spiders to pursue however the enormous weight applied to links is likely to wane in importance over the coming months. This move essentially is inevitable as many of the cerebrate based ranking criteria have been overly abused in the past. I still conclude that links are the fabric of the web and without them each website is an island unto itself. As devaluation of links personalized search and all other forms of diversification form search engines attempting to serve unique results in “clusters” is very interesting however having inconsistent results across the board in my opinion still has a lot of bugs they will have to address in order to find a happy medium.

Forex Groups - Tips on Trading

Related article:
http://www.metamend.com/blog/2007/11/05/google-changing-the-way-it-ranks-sites/

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For the past six or seven years one of the most dominant factors in determining page or document placement has been an evaluation of incoming links. explore pioneered the method known as Pagerank in its original algorithm and has refined it ever since. The recent move over Pagerank revaluations might provide SEOs a broader hint at changes happening behind the scenes at Google and other major search engines. While unintended. Google might be signaling a step away from Pagerank as a primary means of recommendation and valuation. A shift away from link based scoring methods would be an enormous step for Google to make however looking at the evolution of the Internet it is a logical step to make. Information transmitted over the Internet is changing rapidly as are user-habits. While it will continue to be a primarily text based medium today’s Internet infrastructure allows easier access to a multiplicity of file types and formats many of which are not conducive to the link-loving explore grew up on. Predictably user-habits are changing as rapidly as improved technology or interactivity allows them to. Perhaps the most prescient example is the social network revolution currently being fronted by Facebook and MySpace. Internet users are beginning to use their social networks as web-portals the same way they once used Google and Yahoo!. Social networks are all about linkage however many if not most links found within social networks are useless from a search ranking perspective. These two factors combined with the anticipated expansion of Google’s reach into the cellular phone market and a few recent patent applications bring about me to speculate explore is radically reworking its primary ranking algorithms. Relevance and location are in links are likely on their way out. Two explore patents particularly pertaining to the relevance of location are and. Both outline how explore uses information drawn from various sources including files shared amongst Google Earth users to evaluate out which documents might be most relevant to unique users. These scoring methods demonstrate a movement away from algorithmic assumptions made through link-analysis placing greater weight on objective comment from users. Another patent shows how Google is paying more attention to the intent of its users than it did the intent of site designers or search marketers. By tracking and matching similar keyword searches. Google is trying to anticipate the information needs of its users over the recommendations of web designers and search marketers as expressed in placed links. Google’s movement away from link-based SERPs can also be seen in its graphic interface and in the result-sets returned to searchers. Over the past year. Google has experimented with several means of delivering information and search results to its users. Far from the basic blank face Google has long displayed users are now searching Google interfaces that resemble news and information portals. The iGoogle homepage is the most stark example. Attempts at the personalization and “Univesalization” SERPs two others. Google and the other major search engines are bringing more information into search results from a wider variety of sources. As those results begin to better reflect what each individual searcher is seeking the means and methods of ranking those results are shifting. SEOs should be looking for ways to vastly improve each document they work on from a user undergo perspective. Knowing Google tracks the movements of search-users from query to completion. SEOs should think about how Google perceives the paths taken by each site-visitor as they extract information from any given document. Links will continue to provide pathways for search spiders to pursue however the enormous charge applied to links is likely to wane in importance over the coming months. This move essentially is inevitable as many of the cerebrate based ranking criteria have been overly abused in the past. I still feel that links are the fabric of the web and without them each website is an island unto itself. As devaluation of links personalized search and all other forms of diversification form search engines attempting to serve unique results in “clusters” is very interesting however having inconsistent results across the board in my opinion still has a lot of bugs they will have to communicate in order to find a happy medium.

Forex Groups - Tips on Trading

Related article:
http://www.metamend.com/blog/2007/11/05/google-changing-the-way-it-ranks-sites/

comments | Add comment | Report as Spam